-Stella Artois is encouraging people to steal their signature chalices. To help people take that five fingered discount, they’ve designed special apparel. Because Stella Artois doesn´t judge the desire to take that perfection home, the brand launched the Steal Artois Collection: a fashion capsule of five exclusively designed garments, created to steal the spotlight, and a few glasses from the bar. People can even enter to win a special garment here. The effort is from VML Chile and David New York.
-Microsoft reclaimed the top spot as the world’s most valuable company by market capital at the start of the year thanks to its investments in AI and stable of B2C and B2B brands.
-Brands view the Sundance Film Festival as a valuable advertising opportunity, but that’s not their only role at the festival.
-The Mean Girls revival continues its marketing push with four AR lenses, including the infamous Burn Book, a personality quiz and more.
-The 4-day work week is a natural evolution of labor for today’s connected world, writes Lauren McGuire, president of Made Music Studio.
-Cute baby alert: Apple captured the unique expressions of 30 babies for its latest “Shot on iPhone” campaign.
-In a campaign from Ogilvy New York, Samsung is promoting its AI-powered health application by showing how the new tech helps modern people ignore the unhelpful instincts that evolved 200,000 years ago.
-It’s been 32 years, but the Detroit Lions have won a playoff game. In honor of the moment, Detroit’s Renaissance Center, the home of GM in downtown Detroit has been lit up with a special “lionized” GM logo to show our pride. This was the creative work of McCann Detroit in conjunction with Jack Morton Worldwide.
GM celebrates the win by the Detroit Lions with a logo change.