-Intuit QuickBooks is using a New York Giant to promote its “Business Differently” multi-channel global brand campaign, which introduces a 5.00% APY—over 70 times the US average—with QuickBooks Money, the company’s new subscription-free payments and banking solution. The campaign focuses on reaching the growing population of solopreneur small business owners and to bring it to life, Saquon Barkley stars in a spot shining a light off the field and onto a small business owner to show how QuickBooks Money can power solopreneurs on their business journey.
-Adweek has compiled the top 10 cannabis marketing campaigns of the year as the sector continues to flourish.
-Zipcar utilized Gen AI in its latest campaign and the effort drove brand awareness and site visits for the brand.
-The Big Mac now has its own signature in Sweden, as McDonald’s used AI and customer input to make an autograph.
-Avon has named Özlem Çitçi as its new chief marketing officer after promoting its last CMO to CEO.
-Design agency Turner Duckworth has released a book, “I love it. What is it?” The book presents stories and advice gathered from 30-plus years of working with the world’s biggest brands. Since its founding in 1992 by David Turner and Bruce Duckworth, the company has created recognizable visual identities, working with cultural icons like Amazon, McDonald’s, Coca-Cola, and Metallica. It’s available here.