-Health insurance is top of mind for many now as open enrollment season is upon us. For its latest campaign, Premera Blue Cross worked with long-time agency partner Copacino Fujikado to go beyond the functional benefits. Based on research the agency conducted, showing increased camaraderie and care amongst coworkers, the new campaign, “They’re so much more than employees,” highlights how health insurance is the most valuable employee benefit and reinforces why companies should invest in a premium plan that supports employees physical and mental health. In “Office,” a worker is in his office experiencing a tough life moment. Two of his colleagues recognize his distress and deliver a discreet lifeline on two post-it notes: “Skip the 4:30.” “We’ve got you.” Similar treatments are given in spots titled “Delivery,” and “Haircut.”
-Amazon’s holiday ad celebrates friendship with a Beatles track and a granny with a glint in her eye.
-The Adweek team will be keeping you up to date with our Christmas ad top picks, shining a light on the very best creative work in the run up to Dec. 25.
-Adweek’s latest magazine issue looks at Advancing DEI in the industry.
-Encouraging consumers to recycle should be a marketing opportunity, but not enough brands are doing it yet.
-London International Awards has revealed its 2023 Global and Regional Of The Year Winners. WPP was named Holding Company of the Year, while Ogilvy was awarded Global Network Of The Year for the third consecutive year along with Regional Network Of The Year for Asia and North America. Serviceplan, Dentsu, DDB and Publicis also took home multiple awards. See the full list here.
-Terri & Sandy was named AOR of John B. Sanfilippo & Sons last year, and its latest work for the Orchard Valley Harvest brand finds it going for the nuts, so to speak. The brand takes on “No Nut November,” which calls on millions of young adult males to refrain from sexual activity. “Say No To No Nut November” uses the brand’s product for some silly jokes.