Encouraging Consumers to Recycle Is a Marketing Win for Brands. So Why Aren't More Doing It?

Opportunity lurks in that gross and greasy pizza box

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When it comes to what should be done with a used pizza box, Richard Venditti is about as informed a consumer as a pizza chain is likely to get.

A chemical engineer and paper scientist, Venditti is also a professor who teaches unit operations of pulp and paper, environmental lifecycle assessment and bioeconomy at North Carolina State University. Given his background, Venditti knows that all pizza boxes can be recycled.

But don’t tell that to the guys who work at the waste drop-off center.



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