Monday Stir

By Kyle O'Brien 

-E-reader brand Rakuten Kobo knows that there’s nothing better than a good sequel, which is why it’s bringing back its “Be a reader, not a follower” campaign. The brand is urging readers to unleash their “main character energy,” a nod to people living their life as if they are the hero of their own story. In “Main Character Energy,” by Toronto agency The Garden, opens on a woman listening to an audiobook, which is a new feature of Kobo’s unlimited subscription packages. It’s a steamy romance novel, detailing a chance meeting between a woman and a hunky man, called Bus Lust.

-IPG creative agency R/GA has won Intuit TurboTax’s business, following a creative review that began in March.


-The WNBA All-Star weekend took place over the weekend in Las Vegas in a big way, and Adweek looked at the brands that were on board.

-As part of Adweek’s Brand Genius package, we highlighted Vikrant Batra, who, as HP’s global CMO, has focused on uniting a diverse catalog and consumer base under a central message.

-Also on the Brand Genius side, Ramon Jones has followed Nationwide’s jingle mantra throughout his 23 years with the insurance brand.

-Adweek had a roundtable with executives at Adobe, Uber, Diageo and TBWA to discuss how they are using generative AI today.

-A campaign from telecoms company Orange to promote its sponsorship of the French team in the Women’s World Cup has drawn acclaim for its use of tech to address misogyny in the game.