Monday Stir

By Kyle O'Brien 

-The National Center for Missing & Exploited Children, a leading child protection organization, has a new tool to combat child sexual exploitation and help kids remove their nudes from the internet. The platform, Take It Down, is available now and allows users from around the world to submit a report that can help remove online nude, partially nude, or sexually explicit photos and videos depicting a child under 18 years old. A public service announcement, created by VCCP, focuses on the theme of moving forward. This new PSA will appear on platforms that kids frequent to ensure they are receiving the message directly.

-“It Starts with a Swipe,” the new campaign for Tinder, created in partnership with AOR Mischief @ No Fixed Address, is the app’s first-ever global campaign and features an all-inclusive cast of Gen Z daters.


-Beloved board game Clue launched the Clue Instagram murder mystery experience, created in partnership with The Martin Agency and Sauvage.

-When designing customer experiences, don’t confuse speed with ease and convenience, writes Jon Mandell, svp, global membership marketing and commerce at WW.

-Coca-Cola’s Smartwater has released “Elevate How You Hydrate,” created in partnership with VMLY&R, a campaign informing consumers of Smartwater Alkaline with Antioxidant.

-Prime Video enlisted French agency Marcel to create a piece of entertainment that serves as a symphony in which the maestros are Ligue 1 coaches.

-Adweek is showing how to stop auto-play videos on mobile devices.