Clue's Immersive Murder Mystery Solves the Question: How Do You Keep a 70-Year-Old Brand Alive? 

The reimagined board game expands into new formats, inclusivity, a digital whodunit and a Ryan Reynolds movie

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It was a memorial to remember: The food and drinks were to die for. The orchestra slayed with their covers of classic pop hits. Miss Scarlett was dressed to kill in a blood red Halston frock. And the guests were drop-dead gorgeous and eager to get on the case of who murdered Boddy Black.

The event’s turnout and effusive engagement made one thing abundantly clear: Clue has solved the mystery of how to keep a game (and brand) that’s been around for more than seven decades alive and fresh for a new generation of players.




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