-After meeting chef Rick Petralia, fast food chain Fazoli’s director of culinary innovation, agency Coomer realized that his test kitchen was the missing ingredient of the marketing puzzle—and the Fazoli’s Test Kitchen concept on TikTok was born. Now, the show boasts over 3,000,000 views and counting, largely driven by media and people watching the chef’s challenge of mashing up Fazoli’s food with other fast food chain favorites. Watch the case study video for a concept that went viral thanks to smart agency ideas.
-AB InBev named its media agency of record and it’s Publicis Groupe, which now has the beverage giant’s business in the U.S., Europe, LATAM and Asia. Dentsu retains Canada and Africa.
-When it comes to their expectations from agencies, CMOs have told Adweek that they set the bar pretty high.
-McCann Worldgroup has named Fernando Fascioli as its new president for Europe and the U.K., succeeding Mark Lund who is set to retire.
-For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice and, in this installment, these leaders share their lived experience and advice for women who want to follow in their footsteps.
-Heineken is the latest advertiser to jump on the metaverse bandwagon as it launched its first metaverse beer, Heineken Silver, a virtual beverage that you can’t taste.
-In partnership with creative agency Beautiful Beast, the Colon Cancer Coalition is urging people to schedule regular screenings with its “Mission to Uranus” campaign.
-Adweek continues to profile some of the creative talents featured on Hire for Ukraine, with the latest being art director and designer Dima Dewinn.
-12 creatives at The Martin Agency shared their first copywriting gigs. Look closely and you’ll see an ex-Adweek editor.