Daylight savings is in effect, the sun is staying out longer and agencies everywhere are embarking on new beginnings. This week, we’re looking at how industry leaders activated new campaigns, formed forward-thinking partnerships and launched innovative offerings.
50,000feet
Brand consultancy and creative agency 50,000feet partnered with asset management SaaS platform Enfusion as it approached a recent IPO. 50,000feet is now developing Enfusion’s visual identity and verbal expression in preparation for expansion into the institutional investor segment.
62Above
62Above launched a new campaign for Visit Carlsbad (California), running online in Southern California and in Southwest drive markets. The campaign includes a 30-second advertisement, animated and static display banners and social media content.
Colle McVoy
After a competitive review, Colle McVoy has been selected as agency of record for Northern Tool + Equipment, a leading retailer of high-quality tools and equipment for DIYers and professionals. The agency will partner with the company on strategy, creative, media, content and brand experience. The brand has not had an agency for the last seven years.
Gravity Global
B-to-b and complex markets agency Gravity Global acquired 9thWonder B2B and creative agency Morsekode. The acquisitions contribute to the enterprise’s U.S. growth, expanding its offices to five major cities in the country and forging deeper ties in industries such as technology, energy, transportation, aerospace, financial services, industrial and pharma and healthcare.
Hanson Dodge
Creminelli Fine Meats joined this year’s SXSW Festival in Austin, Texas to promote its sustainability initiative tied to Keep Austin Fed, a local food rescue non-profit organization dedicated to reducing hunger and connecting surplus food with neighbors in need. The promotional tie-in was conceived by Hanson Dodge, Creminelli’s agency of record. The activation coincides with the brand’s announcement that all sliced charcuterie products will be packaged with 80% post-consumer recycled content, strengthening its commitment to sustainability.
Havas Media Group
Following a competitive pitch, retailer Matalan has appointed Havas Media Group to handle its media planning and buying business. Havas Media Group will leverage market expertise from Havas Media and Havas Market to develop omnichannel media experiences for Matalan, securing its position as the “real life ready” retailer for U.K. families.
Ogilvy
The World Advertising Research Center named Ogily the world’s most creative agency network for the second year in a row. The recognition coincides with the agency’s award-winning campaigns this year with brands like Burger King, Dove and Budweiser.
Power Digital
Power Digital announced a strategic capital investment from middle-market focused private equity firm Court Square Capital Partners. The investment will support the company’s proprietary machine learning technology platform SPRnova, propel company growth and fund strategic acquisitions.
S50
Indie marketing agency S50 opened a new healthcare division, S50 Health, to add to its suite of digital and creative services. S50 has previously produced creative solutions for health and wellness companies including Stamford Health and Gilead.