Friday Stir

By Kyle O'Brien 

-The Community recently started working with Volkswagen as its U.S. Hispanic Agency of Record, and now it has released its first work for the general market to promote the VW Taos.

“Drive” is all about the joy of driving, translated to the screen with drivers singing about their favorite auto features and reasons for driving, including “singing and driving” and “stopping for a snack.” The simple, happy ditty is sung by a diverse mix of Taos drivers.

-During Thursday’s Brandweek broadcast, Jennifer Lopez accepted her Brand Visionary honors.

-With help from creative agency The Garden, Canadian chain Jack Astor’s erected a billboard directly across from musician Drake’s billboard that lampoons the performer’s latest emoji-laden album cover.

-In the latest installment of Open Plan, creative agency Creature’s chief executive Dan Cullen-Shute extolls the various benefits of part-time office work.

-A campaign for French ready-to-wear brand Camaieu by Buzzman aims to help women feel good, beautiful and strong, but doesn’t show the clothing.

-To show support for local athletes, Sam’s Club is offering grants of $10,000 to 10 qualifying candidates who just happened to be named Sam.

-The Traffik Analysis Hub, which works to disrupt human trafficking routes and the associated money laundering schemes, will work with Miroma Group to develop a brand strategy as the organization aims to engage global partners.

-Fred & Farid New York “hijacked” Facebook and Instagram shoppable collection ads by taking the action outside the box and showing that every aspiring home bartender can grab the entire Remy Martin collection.

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