Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
At the end of the day, a sizable portion of modern-day rap beefs are remembered as little more than interesting marketing moments. Take the thoroughly entertaining tiff between Drake and Kanye West, for example. Once considered cordial acquaintances, the two megastars have devolved into a fairly petty rivalry that has resulted in some cleverly placed out-of-home advertising.