Friday Stir

By Kyle O'Brien 

-Ever feel like healthcare in this country is just plain backwards? Healthcare system Forward Health and creative agency Arnold certainly think so. They designed ads to show how backwards it really is.

“Healthcare is Backwards” is Forward’s first national consumer brand awareness campaign. It features backwards action and vocals to drive home its point. In one spot, a doctor speaks backwards to a befuddled patient as he walks in reverse from the exam room. In another, the admitting nurse hands a confused patient backwards forms as she un-eats a banana.


The backwards motion required some actors to perform sequences in reverse.

-PHD has hired former Bayer head of media Joshua Palau as its chief media and activation officer, a new role at the agency.

-As if people need more of a reason to spend money at Target, the retailer has announced a new private-label food and beverage brand. The Favorite Day label will be slapped on 700 sweet and savory items, from ice cream to baked goods and snack items. It’s scheduled to launch April 5.

-Suntan lotion company Coppertone has appointed IPG agency Huge as its creative agency of record.

-CPB global CEO Erik Sollenberg is leaving the agency to be with his family in Sweden.

-Havas customer experience agency Havas CX has published the results of its first X Index survey, gauging customer experience efficiency.

-Pandora, SiriusXM and Stitcher have launched a joint initiative called “Stand for Sonic Diversity,” which aims to boost Black voices within the audio industry, especially in advertising voice-overs.

-Dogecoin, the cryptocurrency inspired by a dog meme, has itself inspired a campaign to encourage dog adoptions. Ogilvy Social.Lab created “#AdoptaDogecoin” for dog wellness brand Finn that gives new pup owners a crypto wallet with 500 Dogecoin with each dog adopted from select shelters. The campaign features its own dog memes.

Adopt a Dogecoin campaign.