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This week, Target announced its newest private-label food and beverage brand, Favorite Day, featuring 700 sweet and savory items spanning ice cream, beverage mixers and baked goods. The brand is set to launch April 5.
Target’s latest brand comes as an enticement to bring customers back to stores again after the Covid-19 pandemic. Favorite Day’s wide variety—including cupcakes, mocktails and snacks—will all be sold under $15. Most will be offered through the retailer’s same-day services.
Growth during the pandemic
Private labels have grown during the pandemic thanks to
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