Target Lures Customers With Indulgent New Food Label, Favorite Day

Private labels have soared during the pandemic

Consumers and retailers alike are gravitating toward private label brands during the pandemic.
Consumers and retailers alike are gravitating toward private label brands during the pandemic. Amazon, Target, Costco

This week, Target announced its newest private-label food and beverage brand, Favorite Day, featuring 700 sweet and savory items spanning ice cream, beverage mixers and baked goods. The brand is set to launch April 5.

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@luciellesalomon lucielle@luciellesalomon.com Lucielle Salomon is a freelance writer for Adweek.
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