CPG & Grocery

Target Lures Customers With Indulgent New Food Label, Favorite Day

Private labels have soared during the pandemic

Consumers and retailers alike are gravitating toward private label brands during the pandemic.
Consumers and retailers alike are gravitating toward private label brands during the pandemic. Amazon, Target, Costco

By Lucielle Salomon

March 11, 2021

This week, Target announced its newest private-label food and beverage brand, Favorite Day, featuring 700 sweet and savory items spanning ice cream, beverage mixers and baked goods. The brand is set to launch April 5.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Lucielle Salomon
@luciellesalomon lucielle@luciellesalomon.com Lucielle Salomon is a freelance writer for Adweek.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}