Target Lures Customers With Indulgent New Food Label, Favorite Day

Private labels have soared during the pandemic

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

This week, Target announced its newest private-label food and beverage brand, Favorite Day, featuring 700 sweet and savory items spanning ice cream, beverage mixers and baked goods. The brand is set to launch April 5.

Target’s latest brand comes as an enticement to bring customers back to stores again after the Covid-19 pandemic. Favorite Day’s wide variety—including cupcakes, mocktails and snacks—will all be sold under $15. Most will be offered through the retailer’s same-day services.

Growth during the pandemic 

Private labels have grown during the pandemic thanks to



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in