Friday Stir

By Kyle O'Brien 

-New York City is getting a love letter from Broadway in a new trailer for the musical “New York, New York.” Agency AKA partnered with Final Cut, Machine Sound, Significant Others and DMS to create a celebration of a singular city, full of 3D and 2D VFX, sound and production design that brings the soul of this new musical to life, and it was made before rehearsals, set construction and costume builds began. Featuring music and lyrics by John Kander & Fred Ebb, written by David Thompson, co-written by Sharon Washington and featuring additional lyrics by Lin-Manuel Miranda, New York, New York will be directed and choreographed by Susan Stroman.

-In its earnings report, Amazon continued to steadily expand its ads business even as tech giants like Meta and Google have seen sales slow.


-Founder and CEO of Publicist Lara Vandenberg writes that 2023 should be called the Great Course Correction, the year when the power dynamic between employee and employer equalizes.

-By blending a pre-Super Bowl game ad starring Kaley Cuoco with multiple digital spots and a music makeover, Priceline seeks more impact for its money.

-Brands will go to great lengths to feed off big Super Bowl energy without having an in-game ad, and Adweek is compiling the stunts and adjacent campaigns leading up to the Big Game.

-Accenture Song has hired Patritia Pahladsingh as CEO and managing director in The Netherlands, and Magic Leap’s James Temple as its global metaverse lead.

-With hope for the future at the forefront, Bulleit Frontier Whiskey has launched “A Toast to the Times,” reminding us to take time to enjoy the chaos.

-February is Black History Month, and to celebrate, Messenger released a Black History Month chat theme featuring textile patterns created by Hadiya Williams. Adweek’s guide will show you how to use the Black History Month chat theme in the Messenger mobile application.