-A new Kia spot drives right into the clouds. Two people are driving their Telluride X-Pro in the mountains above the actual town of Telluride, up towards Imogene Pass, situated over 13,000 feet above the town. With no paved roads in sight, they traverse up the mountain on treacherous, narrow dirt and rock paths and—throughout their journey—encounter oddities, including a man in a painter’s outfit pulling along his donkey carrying buckets of paint and further up the mountain. As they near the top, they find two painters on scaffolding painting clouds in the sky. The spot, “Clouds,” was created by David&Goliath.
-Publicis Groupe has renewed Arthur Sadoun’s contract and has formed a new leadership team.
-Landing new business has become more difficult for agencies in 2022, a survey of more than 150 agency executives nationwide has found.
-Brand tributes to Queen Elizabeth II have not hit the mark with many British citizens and consumers.
-In order to form meaningful connections with the Hispanic population, brands must take a closer look at the community to future-proof marketing efforts with the consumer, writes Adweek’s Luz Corona.
-At Brandweek, comedian and entrepreneur Kevin Hart talked about building an empire that will outlive his fame.
-Also at Brandweek, Adweek sat down with photographer Driely S Carter to discuss her creative process and what being a visionary means to her.
-Director Jonas Åkerlund, repped by RSA Films and Black Dog Films, told Muse by Clio his favorite album covers—and they include Iron Maiden and The Beatles.
-The San Diego Wave FC, the National Women’s Soccer League expansion team still in its debut season, recently broke the league’s single-game attendance record. Helping to drive ticket sales and buzz was the inclusive, community-centric brand campaign “#TogetherSomosGreater,” developed by creative agency Lovers Not Haters. Designed to reflect the diversity the new team is championing on and off the field, #TogetherSomosGreater celebrates the collective power of the multicultural Greater San Diego community, which is helping Wave FC foster a sense of good, inclusion and togetherness.