Social Media | What The?? Kevin Butler Tweets PS3 Jailbreak Code By Michael Musco on Feb. 10, 2011 - 1:25 PM In today’s dose of dumbassery, Sony’s fictional VP Kevin Butler, who has been known to make the funny once in a while, received a tweet from a Travis La Marr, aka “@exiva,” containing the PlayStation 3 METL ...
Campaigns | Social Media EVB Gets in on Mamba Madness, Creates Town of Los Fearless By Michael Musco on Feb. 10, 2011 - 11:01 AM The reign of “The Black Mamba” continues with this new site that precedes the 2011 NBA All-Star Game in Kobe’s town of Los Angeles. In celebration of Señor Bryant and the release of the Nike Zoom Kobe VI, EVB cr ...
Agencies | Social Media DraftFCB’s ‘Heat Tracker’ App Showcases Hot Spots By Michael Musco on Feb. 9, 2011 - 2:07 PM For people looking to find where the action is, DraftFCB Chicago created an iPhone and iPod Touch app labeled “Heat Tracker,” which uses Foursquare’s check-in data and identifies the number of males and females check ...
Agencies | Campaigns | Social Media | TV 180LA Helps Mitsubishi Break Five World Records in 24 Hours By Michael Musco on Feb. 9, 2011 - 1:09 PM Drawing inspiration from the world’s first online test drive, in which the Mitsubishi Outlander Sport was awarded its first Guinness World Record for the longest distance driven by a vehicle operated online, 180LA took the a ...
Campaigns | Social Media Wheat Thins Continues Cozying Up to Tweeters By Michael Musco on Feb. 8, 2011 - 1:14 PM Chi-Town shop The Escape Pod continues its “Tweet Scenarios” campaign, which was launched last July and turned Wheat Thins-related tweets from simple musings into reality. The brand sought out and surprised random, uns ...
Agencies | Digital Olson Builds Up Mobile Unit with MyThum Purchase By Michael Musco on Feb. 7, 2011 - 3:21 PM Olson announced that it’s acquired MyThum, a 30-strong, Toronto-based mobile marketing shop that marks the Minneapolis-based agency’s first international acquisition and one which heralds the beginning of Olson mobile, ...
Ad Biz | Awards | Brands Clever Grammy Cross-Promo? B.O.B. Performs ‘Airplanes’ During Delta Flight By Michael Musco on Feb. 7, 2011 - 12:30 PM Rapper Bobby Ray Simmons, otherwise known as B.O.B, surprised fans by singing his Grammy-nominated single “Airplanes” over the loudspeaker on a recent Delta flight to LAX. Most would say that’s really cool of him ...
Agencies | Social Media | TV Slim Shady Boosts Chrysler to Top BrandBowl Spot By Michael Musco on Feb. 7, 2011 - 10:06 AM After monitoring over 250,000 tweets during last night’s big game, Mullen, Radian6 and Boston.com have picked Chrysler as this year’s BrandBowl champ, an honor that goes to the “most effective brand” to adv ...
Ad Biz | Campaigns W+K, EA Unveil ‘Duty Calls’ Parody By Michael Musco on Feb. 4, 2011 - 3:50 PM Wieden + Kennedy gives it another go in promoting the first-person shooter gaming genre with its effort for EA’s Bulletstorm, which allows gamers to perform “Skill Shots” or crazy combos rather than killing your average ...
Campaigns | TV D&G Channels Spirit of Bay, Bruckheimer in Kia Super Bowl Spot By Michael Musco on Feb. 4, 2011 - 9:24 AM David&Goliath nixes the Yo Gabba Gabba gang and Heavy soundtrack in favor of a CGI-addled extravaganza starring everyone from Poseidon and aliens to tribal warriors with its 2011 Super Bowl entry for Kia and its Optima line. R ...