Campaigns | Sports PETA Unveils ‘Veggie Love’ Casting Call Clip (NSFW) By Michael Musco on Feb. 3, 2011 - 2:56 PM Though its “Veggie Love” Super Bowl ad was snubbed by NBC two years ago (here‘s the Peacock Network’s list of concerns), PETA continues to keep the spirit of its $3 million entry alive as the loved/hated an ...
Agencies | People Norm Yustin Replaces King at Euro RSCG Chicago By Michael Musco on Feb. 2, 2011 - 5:00 PM After spending nearly two years as the global CMO for teen fashion accessory chain, Claire’s, Norm Yustin is heading back to the agency side and assuming the role of president at Euro RSCG Chicago, which is riding high off o ...
Agencies | People Gustavo Martinez Replaces Gosper at McCann Europe By Michael Musco on Feb. 2, 2011 - 12:32 PM Barely a year after taking on the dual roles of Ogilvy’s global new business director and head of the agency’s Global Brand Management division, Gustavo Martinez has now moved over to McCann to serve as president of Wo ...
Agencies | People Arnold Boston Adds Martinez as VP/CD By Michael Musco on Feb. 2, 2011 - 11:09 AM After a five-year stint at Goodby, Silverstein & Partners, Jose Luis Martinez has left the Bay Area for Boston to join up with Arnold Worldwide as VP, creative director. During his time at Goodby, the digital creative worked o ...
Campaigns Axe Tones it Down in New, Angelic Spot By Michael Musco on Feb. 2, 2011 - 10:37 AM > If you’re familiar with Axe spots, and we know you are, it’s all about selling sexual attraction and of course, the cosmetics brand has no shame showcasing what are usually absurd scenarios. While of course still ...
Ad Biz | Social Media Social Media Week Addresses Creative Crisis in Public Schools By Michael Musco on Feb. 1, 2011 - 10:55 AM Among the goings on at the NY version of Social Media Week 2011 is a five-day challenge dubbed No Right Brain Left Behind, which calls upon creatives in the industry to concoct some ideas that could help resolve the creativity c ...
Brands | Campaigns Motorola Can’t Help But Provoke Apple, Albeit Awfully By Michael Musco on Jan. 31, 2011 - 4:35 PM Perhaps feeling a tad inadequate, Motorola is jabbing Apple yet again with this teaser for what could be its Super Bowl ad, which promotes the Xoom tablet and claims that “2011 looks a lot like 1984.” We know all of yo ...
Ad Biz | TV Hill Holliday Experiment Shows Cable TV’s Still King for Some By Michael Musco on Jan. 31, 2011 - 12:43 PM Hill Holliday recently did a little “cord cutting” experiment on five Boston families, who were each asked to give up traditional cable TV in favor of either Apple TV, Google TV, Boxee Box, Xbox 360 or Roku. How did it ...
Campaigns EVB Tries its Hand at a Slacker Superhero Spot By Michael Musco on Jan. 31, 2011 - 11:18 AM What has become of superheroes as of late? First DirecTV and now this Golf Now ad from EVB, which shows once again that leisure takes priority over saving the world when it comes to Superman/Green Lantern knockoffs. We’re ...
Agencies | Digital | Social Media Razorfish Toys with Instagram By Michael Musco on Jan. 28, 2011 - 1:48 PM Razorfish Atlanta’s creative team has just started its own Instagram feed-claiming to be the first agency to do so in the process–and is sharing and posting photos on the account as are a handful of the network’s ...