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Topic: Social marketing

This Might Be the Most Fantastically Bizarre Social Media Phenomenon of 2015

Get bread, smush face in it

One week it was corn bread, next came challah, then naan and Italian loaf. An unnamed young woman spent this autumn placing 20 such pieces of bread onto a table—one…

Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

877,000 social conversations in last 7 days

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be…

Instagram Partners With 41 Tech Companies to Improve Advertising Experience

And looks to add around 60 more

Instagram today unveiled 41 marketing-tech partners that will help it grow its burgeoning advertising business. These first few dozen companies are just the first wave in a larger plan to…

Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

Agency tries to own branded content

A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Promote the heck out of them

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a…

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

New feature could alter the industry

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why…

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

Twitter messages range from sarcastic to serious

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April…

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

Effort likely foreshadows 2016 presidential marketing

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates for LGBT rights—teamed up with two…

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