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Topic: Social marketing

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Should Instagram Let Brands Target Users Based on Location? Foot Locker's video suggests untapped potential

The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn…

February 5, 2015, 4:22 PM EST

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

Here's a Timeline of Brands Scoring Big in Social Media in 2014 'Twas the year of bacon-scented alarms and tweeting mittens

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's…

December 24, 2014, 7:08 AM EST

Why This Fashion-Minded Digital Agency Is Hungry for Food Clients The next big e-commerce sector?

After cranking out high-tech projects for fashion and retail brands since 2008, Gin Lane Media is bullish on the food industry as the next big market to rise with ecommerce…

December 18, 2014, 7:04 AM EST

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

Sharknado 2 Premiere Beat Game of Thrones' Red Wedding at Social Interaction Results are bloody good

The episode of HBO's Game of Thrones entitled The Red Wedding was a social phenomenon, as it seemed impossible in the hours following the episode's airing to scroll through your…

August 22, 2014, 4:54 PM EDT

New Movie Promotion Asks You to Dish on Your Closest Relations Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

August 19, 2014, 2:26 PM EDT

Brands May Be Surprised to Find Themselves on Yo Squatters likely reason Pepsi, Subway, McDonald's popping up on hot app

Yo, Pepsi. Yo, McDonald's. Yo, Subway. Welcome to Yo—whether you like it or not.  The identities of some of the largest corporations are popping up on the latest app obsession—among them,…

June 20, 2014, 6:03 AM EDT

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns Manly marketers home in on digital

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel…

June 12, 2014, 4:16 PM EDT

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

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