Topic: Social marketing
Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…
Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter (and,…
Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill. But now, the 67-year-old…
It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…
Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…
For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…
On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours. The org was running ads (shown below) on…
Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…
Much as they may have tried, Google and enterprise behemoths Salesforce and Oracle didn’t scoop up all the social startups last year. In fact one startup that only launched its…
