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Topic: Programmatic

Demand Media Dumps Direct Sales Business Fully embraces programmatic

Demand Media's direct sales business has bought the farm. The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales. According to interim CEO Shawn Colo, this…

January 28, 2014, 4:58 PM EST

In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic Column: PubMatic's president predicts supertargeting will come to TV

I’m a Jets fan, which means I’m doing everything I can not to think about the Super Bowl this year, played on my team’s home field yet with my team…

January 23, 2014, 12:00 AM EST

The Truth About Programmatic Web Video Inventory is subpar, but agencies want it anyway, says Telemetry

The conversation started like any other... North American media director of largest single brand advertiser in the U.S.: “Hey Anthony, my agency is putting more pressure on me to buy programmatic…

January 22, 2014, 12:00 AM EST

Xaxis Merger Chases Programmatic Vision Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

January 21, 2014, 1:59 PM EST

Yahoo Reboots Ad Business in Attempt to Own Ad Tech Mayer 's CES keynote unveils unified ad suite, Web buying platform

It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business. In fact, Yahoo wants to place itself at the center of the online ad…

January 7, 2014, 5:07 PM EST

These Stories Dominated Digital Media in 2013 From native to programmatic, it was a dynamic year

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains.…

December 23, 2013, 10:02 PM EST

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker Brands will be testing on a huge marketing stage

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded…

December 5, 2013, 2:54 PM EST

Microsoft Opening Up More Ad Inventory to Programmatic Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to…

November 6, 2013, 2:27 PM EST

How Agencies Are Retooling for the Automated Ad Buy Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

November 4, 2013, 10:04 PM EST

Programmatic for Dummies Everyone says it's exploding, but what is it?

You know that it’s really important, and that it uses computers. That young, ad tech-obsessed guy at your office talks about it incessantly, throwing around acronyms and speaking of the…

November 3, 2013, 9:56 PM EST

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