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Topic: Programmatic

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading

TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Buys mDialog to serve promos across screens

Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as…

New Software Disrupts Old Way Of Buying TV Ad Time

Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

Videology Will Do Your Math Homework

Data crunchers make programmatic buying easy

Specs Who (From left) Ryan Jamboretz, chief development officer; Scott Ferber, chairman and CEO; Scott Macleod, CFO What Video advertising platform Where New York office Programmatic ad buying involves complex math that’s worthy…

Social and Native Ads Are More Effective Than Email, Study Says

Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

New Technology Allows Brands to Bypass Agencies

First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

Facebook Video Ad Tools Hold Promise for Targeted Views

New features come on the heels of major agency deal

Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last…

Google Opens Exclusive Video Ad Market for Select Publishers and Brands

Only premium need apply

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad…

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