Brands and agencies are seeking ways to support diverse communities through their ad spending on YouTube. But accomplishing this has been challenging because campaigns can touch thousands of creator channels, with no real way to understand the diverse communities they represent.
Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova, Starcom, Culture Genesis and Pixability. You’ll find out:
- Best practices for supporting diverse creators and communities on YouTube
- The strategies advertisers are using to work with both top and up-and-coming diverse YouTubers to drive measurable value and improve campaign results
- How creators themselves benefit from the right types YouTube campaigns
See all upcoming ADWEEK webinars.
Speakers
Chelsea Jenkins
Sr. Director, Cultural and Inclusive Marketing, Kellanova
Will Thomas
SVP, Brand Partnerships, Culture Genesis
Gordon Bach
SVP, Culturally Inclusive Media Lead, Starcom
Theresa Go
VP, Head of the Inclusive Media Initiative, Pixability