Advertisement

:

Brand Genius

Why VW? Brand Genius Kevin Mayer, That's Why

VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign

VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign

The Type of Second-Screen Apps That Keep Users Engaged the Most

How advertisers can best leverage them

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab…

What Makes a Brand Genius?

A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

Adweek’s 2013 Brand Genius Awards

Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

Next Week's Headlines Ahead of Adweek's Brand Genius Issue [Video]

Crowdfunding, brilliant marketing and more from Jim Cooper and the team

Lucia Moses wonders what will be the outcome of the big divorce at Time, Emma Bazilian takes a look at why big brands are chasing crowdfunding, Robert Klara reveals this…

Submissions Are Open for the 2013 Brand Genius Awards

The industry's gold standard in leading-edge marketing

Adweek’s Brand Genius Awards have recognized the best and brightest marketing minds for 24 years now, but we need your help in finding the executives who deserve the spotlight. Do…

The Brand Genius Quiz

Test your knowledge

We did it to you in February, and now we're back. (The questions are tougher this time, too.) Test your branding and marketing smarts with our latest brand quiz. We'll…

Brooklyn Nets' Digital Presence Has Skyrocketed

Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

Brand Genius 2012 Recap

Highlights from our night honoring the top marketers of the year

Brand Genius 2012 Recap

Brand Genius Quiz: Test Your Marketing IQ

So, Mr. or Ms. marketing exec, you've got the sweet salary and window office—and you know it all, don't you? Well, time to find out. Take our quiz on some…

Advertisement