Brand Genius | Adweek Brand Genius | Adweek
Advertisement

:

Brand Genius

Topics
What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Adweek’s 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

September 22, 2013, 10:18 PM EDT

Next Week's Headlines Ahead of Adweek's Brand Genius Issue [Video] Crowdfunding, brilliant marketing and more from Jim Cooper and the team

Lucia Moses wonders what will be the outcome of the big divorce at Time, Emma Bazilian takes a look at why big brands are chasing crowdfunding, Robert Klara reveals this…

September 20, 2013, 2:53 PM EDT

Submissions Are Open for the 2013 Brand Genius Awards The industry's gold standard in leading-edge marketing

Adweek’s Brand Genius Awards have recognized the best and brightest marketing minds for 24 years now, but we need your help in finding the executives who deserve the spotlight. Do…

June 28, 2013, 3:13 PM EDT

The Brand Genius Quiz Test your knowledge

We did it to you in February, and now we're back. (The questions are tougher this time, too.) Test your branding and marketing smarts with our latest brand quiz. We'll…

May 3, 2013, 7:56 PM EDT

Brooklyn Nets' Digital Presence Has Skyrocketed Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

March 31, 2013, 9:40 PM EDT

Brand Genius 2012 Recap Highlights from our night honoring the top marketers of the year

Brand Genius 2012 Recap

March 11, 2013, 10:45 AM EDT

Brand Genius Quiz: Test Your Marketing IQ

So, Mr. or Ms. marketing exec, you’ve got the sweet salary and window office—and you know it all, don’t you? Well, time to find out. Take our quiz on some…

February 6, 2013, 9:44 AM EST

Night Out: Brand Genius 2012 Marketing's brightest stars were out for Adweek's annual Brand Genius Awards gala in New York

The most masterful marketers of the year came out in force for Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative…

December 6, 2012, 10:14 AM EST

Chrysler Comeback Kid Wins Adweek Honor Olivier François is named 2012 Grand Brand Genius

Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012. The award capped off Adweek’s Brand Genius gala…

November 28, 2012, 9:01 PM EST

Advertisement