Brand Genius

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

Geniuses Brand and Grand [Video] At the 2013 Brand Genius Awards, features editor Michael Bürgi meets seven of marketing's finest

At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker duo…

September 26, 2013, 9:55 AM EDT

Dove Marketing Execs Win Adweek Honor Steve Miles and Fernando Machado named Grand Brand Genius for viral 'Real Beauty Sketches'

Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand…

September 25, 2013, 9:38 PM EDT

Why VW? Brand Genius Kevin Mayer, That's Why [Video] VW's vp of marketing talks cars and campaigns with Adweek editorial director Jim Cooper

Brand Genius and Volkswagen vp of marketing Kevin Mayer kindly dropped by the Adweek offices recently to talk to editorial director Jim Cooper about the secrets of a winning campaign.

September 25, 2013, 5:13 PM EDT

The Type of Second-Screen Apps That Keep Users Engaged the Most How advertisers can best leverage them

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab…

September 22, 2013, 10:20 PM EDT

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Next Week's Headlines Ahead of Adweek's Brand Genius Issue [Video] Crowdfunding, brilliant marketing and more from Jim Cooper and the team

Lucia Moses wonders what will be the outcome of the big divorce at Time, Emma Bazilian takes a look at why big brands are chasing crowdfunding, Robert Klara reveals this…

September 20, 2013, 2:53 PM EDT

Submissions Are Open for the 2013 Brand Genius Awards The industry's gold standard in leading-edge marketing

Adweek’s Brand Genius Awards have recognized the best and brightest marketing minds for 24 years now, but we need your help in finding the executives who deserve the spotlight. Do…

June 28, 2013, 3:13 PM EDT

The Brand Genius Quiz Test your knowledge

We did it to you in February, and now we're back. (The questions are tougher this time, too.) Test your branding and marketing smarts with our latest brand quiz. We'll…

May 3, 2013, 7:56 PM EDT

Brooklyn Nets' Digital Presence Has Skyrocketed Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

March 31, 2013, 9:40 PM EDT