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Brand Genius
  • Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation 2016's Brand Genius winners talk success

      brightcove.createExperiences(); This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within their respective categories.  So what will it ……

  • JetBlue's Elizabeth Windram Wins Adweek's 2016 Grand Brand Genius Award Advertising director is making airline ads fun again

    In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also reached out to families in need following ……

  • Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10 Plus, Brand Visionary Arnold Schwarzenegger

      Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is not lost. According to a recent ……

  • Arnold Schwarzenegger Wishes He Were Running for President This Year Adweek's 2016 Brand Visionary on his life in movies, politics and advertising

    If he had his druthers, Arnold Schwarzenegger would continue his 30-year-plus streak of voting Republican in the upcoming presidential election. In his perfect world, he'd be casting a ballot for himself. That can't happen, of ……

Facetime: Adweek’s Brand Genius Gala

Arnold Schwarzenegger, Adam Braun, Hannah Storm, Alicia Hatch and more

Adweek’s Brand Genius Gala sponsored by Heat and Deloitte Digital at New York’s Rainbow Room gathered the industry’s greatest marketers in one room for a night of celebration. Elsewhere, DailyMail.com…

Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation

2016's Brand Genius winners talk success

  This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within…

JetBlue's Elizabeth Windram Wins Adweek's 2016 Grand Brand Genius Award

Advertising director is making airline ads fun again

In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel,…

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

Arnold Schwarzenegger Wishes He Were Running for President This Year

Adweek's 2016 Brand Visionary on his life in movies, politics and advertising

If he had his druthers, Arnold Schwarzenegger would continue his 30-year-plus streak of voting Republican in the upcoming presidential election. In his perfect world, he'd be casting a ballot for himself. That…

Shinola's CMO Wants You to Know Where Its Products Come From, and the Story Behind Them

Adweek’s 2016 Brand Genius winner for lifestyle

Luke Wilson is a busy man. With 64 movie and TV projects to his credit (and three more in postproduction), the Santa Monica, Calif.-based actor doesn't have a lot of…

TD Ameritrade's CMO Built a New Brand Image Based on Confidence and Convenience

Adweek’s 2016 Brand Genius winner for financial services

Three years ago, when Denise Karkos was named CMO at TD Ameritrade, she had her work cut out for her. Her task: make the stodgy and often-character-free financial services industry…

Clinique's Global Brand Chief Connected a 48-Year-Old Brand to a New Generation

Adweek’s 2016 Brand Genius winner for health and beauty

Whether you've used its famous 3-Step System, spotted the unmistakable pale yellow of its Dramatically Different Moisturizer Lotion on your mother's vanity, or gotten a whiff of its best-selling fragrance…

This JetBlue Marketing Exec Developed the Cleverest Campaigns at 30,000 Feet

Adweek’s 2016 Brand Genius winner for travel

As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class…

How Taco Bell’s CMO Harnessed the Power of Snapchat, Bots and the Super Bowl

Adweek’s 2016 Brand Genius winner for restaurants

It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack…

How Jeep's CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary

Adweek’s 2016 Brand Genius winner for automotive

For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message. Bringing its "We don't make Jeep, you do" mantra to life, the…

This Digital Marketer Made Ads for Allergy Medicine Feel Personal

Adweek’s 2016 Brand Genius winner for pharmaceutical

Almost from the day in 1995 that GlaxoSmithKline introduced Flonase, it was a runaway hit. The nasal spray alleviated seasonal allergy symptoms without causing drowsiness, and Americans (50 million of…

Intel's CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space

Adweek's 2016 Brand Genius winner for technology

This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities. Parsons, the star of The Big Bang Theory, noticed the driver stealing…

Adweek Announces Winners of the 2016 Brand Genius Awards

Saluting marketing's best and brightest

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive,…

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