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Brand Genius

Facetime: Adweek’s Brand Genius Gala

The star-studded event honored Arianna Huffington, Christy Turlington and more

On Oct. 20, Adweek hosted the 26th annual Brand Genius Awards, honoring the most creative, innovative and successful brand marketers of the year. This year’s awards were presented by Oracle…

Gatorade's CMO Wins Adweek's Top Honor as 2015 Grand Brand Genius

Morgan Flatley led 50th anniversary campaign

Morgan Flatley, the CMO who guides Gatorade's consistently high-profile advertising efforts, ended last night with two trophies—a Brand Genius award and Adweek's highest honor, Grand Brand Genius for 2015. Adweek editorial…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

Her Naked Hoax Got Everyone Talking, and This E! Marketing Star Is Just Getting Started

2015 Brand Genius winner for media

The U.S. and U.K. press were in a frenzy last March, and it was all Jen Neal's doing. E!'s stunt to promote the new series The Royals—uploading a "tourist" video that…

A World That Hates Airlines Doesn’t Hate Delta, Thanks in Part to This Marketer

Adweek’s 2015 Brand Genius winner for travel

In recent years, airlines have become a staple on those lists of things Americans love to hate. Search for any airline on Twitter and you are guaranteed to find the…

How SoulCycle’s Co-Founders Turned a Grueling Workout Into a Spiritual Empire

Adweek’s 2015 Brand Genius winner for fitness

Elizabeth Cutler and Julie Rice have much in common. Both are New Yorkers and young, driven professionals for whom career and exercise are important. Ten years ago, over lunch, they…

How Patron's CMO Found Success In Selling Its Substance Over Its Style

Adweek’s 2015 Brand Genius winner for spirits

Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead. After all, in the '90s Patrón had already…

Building on a 50-Year Legacy, Gatorade's CMO Is Ready to Fuel the Future

Adweek’s 2015 Brand Genius winner for beverages

For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

How Always' Brand Director Turned an Ad Into a Movement That Shattered Stereotypes

Adweek’s 2015 Brand Genius winner for CPG/personal care

It's typical for brands to generate tons of buzz from a Super Bowl spot. It's less frequent that a brand gets to use a Super Bowl ad to question gender…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

Adweek’s 2015 Brand Genius winner for toys

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the…

Arianna Huffington Will Receive Adweek's 2015 Brand Visionary Award

Every Mother Counts is this year's Brand Save honoree

Adweek is pleased to announce Arianna Huffington as the winner of the magazine's annual Brand Genius Brand Visionary award. The honor, a celebration of Huffington's career as the chair, president and…

Adweek Announces the Winners of Its 2015 Brand Genius Awards

Saluting the best and brightest marketing in the business

Adweek is pleased to announce the winners of the magazine’s annual Brand Genius Awards, the marketing industry’s highest honor. Now in their 26th year, the awards recognize the talented men…

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