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Brand Genius

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

Brands Buy Real-Time Mobile Ads Based on the Weather Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

April 8, 2013, 10:08 PM EDT

How Clairol Hair Color Went From Taboo to New You Hair dyeing shifts from shameful secret to $1 billion bonanza

Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray. As the common wisdom goes, about 50 percent of…

February 28, 2013, 12:35 AM EST

Perspective: One Tough Sell Trying to find the few, the proud

For those who rail against government spending on bridges to nowhere and $600 toilet seats, few things ruffle the feathers quite like the cash that the Department of Defense drops…

July 12, 2012, 12:06 AM EDT

CPG, Food: Kraft Macaroni & Cheese SVP Chris Kempczinski The mac & cheese makeover mastermind

Few stomachs in America are unacquainted with Kraft Macaroni & Cheese. The affordable dinner in a box has been feeding everyone from starving students to delighted kids since 1937. But…

October 27, 2011, 9:32 AM EDT

Travel: TripAdvisor CMO Barbara Messing Setting her brand apart—50 million reviews at a time

Whether you’re looking for the most secluded B&B in the Adirondacks in New York or the best table in Campobasso, Italy, the Web offers a near-limitless number of user-generated travel…

October 27, 2011, 7:26 AM EDT

Beverage and Spirits: SVP Global Brand Director of Smirnoff Trademark, Simon Burch; and Smirnoff VP, Global Marketing Michelle Klein This marketing duo wins with a cocktail of social media, partying, and the Material Girl

Just how big is Smirnoff? The top-selling vodka brand in the U.S. can call no less than Madonna a BFF. On Nov. 12, the pop goddess will host a dance-off…

October 26, 2011, 6:48 AM EDT

Insurance: Progressive CMO Jeff Charney Building the brand, one Flo at a time

Ever since the debut of a certain talking reptile back in 1999, it’s been difficult to stand out in the car-insurance business. Nobody knows that better than Jeff Charney. After…

October 26, 2011, 6:48 AM EDT

Entertainment: Rovio CMO Peter Vesterbacka He insured Angry Birds took the market by storm

Even if you’re not one of the 400 million people who’ve downloaded it; 30 million who play it every day; 130 million who check it out each month; or someone…

October 25, 2011, 8:01 AM EDT

CPG, Household: Purex's GM of Laundry and Home Care, Henkel North America, Eric Schwartz The art of making a budget brand top-shelf in less than three years

There’s a problem in the low-priced detergent category: parity performance. It’s the shopper’s assumption that all discount brands are pretty much the same. That assumption is normally a brand’s kiss…

October 25, 2011, 6:50 AM EDT

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