Advertising & Branding


Brand Genius

Wilco Releases Surprise Free Album and Calls It 'Star Wars'

Brand grab at its finest

Wilco surprised fans last night by releasing its ninth studio album as a free download, but what's more interesting is what they called it: Star Wars. The 11-track album marks the…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Video Recap: Adweek's 25th Anniversary Brand Genius Gala

Honoring the top brand marketers of 2014

If you missed 2014's gala celebrating the year's Brand Genius winners, be sure to check out this video recap of the honorees and prepare to hear the 2015 list on…

How Shane Smith Built Vice Into a $2.5 Billion Empire

2014 Brand Genius winner for media

By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called…

David Melançon's Splash of Color for Benjamin Moore

2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

Quinn Kilbury Serves Up a Newcastle Revolution

2014 Brand Genius winner for beverages

Actress Anna Kendrick was 28 years old, beautiful, and pissed. “I’ll just give you an endorsement right now,” she huffs. “Hi, um, Newcastle Brown Ale—the only beer that promised me…

For Nationwide's Matthew Jauchius, Marketing Is the Best Policy

2014 Brand Genius winner for financial services

Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds? Nationwide’s spots in the recent past featured scenes like a guy sitting…

Trudy Hardy Drives BMW to Olympics Glory

2014 Brand Genius winner for automotive

The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold. Lots of brands ink sponsorship deals…

Canon's Michelle Fernandez Finds Hollywood's Future Talent

2014 Brand Genius winner for electronics

Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping…

Mark Crumpacker's Farm-Friendly Pitch for Chipotle

2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…