View Post Morning Shows | Ratings Week of Oct. 9 Morning Show Ratings: GMA and Today Split First Place During Busy News Week By Mark Mwachiro on Oct. 17, 2023 - 4:25 PM The busy week benefited NBC's Today more than its competitors, as it was the only morning show to see week-to-week gains compared to the previous week.
View Post Morning Shows | Ratings Week of Oct. 2 Morning Show Ratings: GMA and Today Continue to Split First Place By Mark Mwachiro on Oct. 10, 2023 - 3:28 PM Meanwhile, GMA was the only morning show to register week-to-week gains in total viewers and the A25-54 demo.
View Post Morning Shows | Ratings Week of Sept. 25 Morning Show Ratings: GMA and Today Start New TV Season by Splitting First Place By Mark Mwachiro on Oct. 4, 2023 - 10:17 AM NBC's Today kicked off the new broadcast season by delivering its biggest A25-54 demo win in 44 weeks.
View Post Morning Shows | Ratings Week of Sept. 18 and Q3 2023 Morning Show Ratings: GMA and Today Split Wins in Final Week of 2022-’23 Season By Mark Mwachiro on Sep. 27, 2023 - 10:00 AM ABC, NBC and CBS' continue to shed A25-54 viewers on an annual basis. GMA actually remained flat in total viewers vs. the same quarter one year ago.
View Post Morning Shows | Ratings Week of Sept. 11 Morning Show Ratings: GMA and Today Continue to Split First Place By Mark Mwachiro on Sep. 19, 2023 - 3:36 PM It was a good week for all three morning shows as each posted week-to-week gains in both measured demos.
View Post Morning Shows | Ratings Week of Sept. 4 Morning Show Ratings: GMA, Today Split First Place During Labor Day Week By Mark Mwachiro on Sep. 13, 2023 - 9:28 AM CBS Mornings was the only morning show to register declines in total viewers and among Adults 25-54.
View Post Morning Shows | Ratings Week of Aug. 28 Morning Show Ratings: GMA and Today Continue to Split First Place in Lead Up to Labor Day Weekend By Mark Mwachiro on Sep. 6, 2023 - 2:31 PM CBS Mornings, meanwhile, was the only morning show to score week-to-week gains in both measured demos.
View Post Morning Shows | Ratings Week of Aug. 21 Morning Show Ratings: GMA and Today Split First Place in Key Audience Measurements By Mark Mwachiro on Aug. 29, 2023 - 3:32 PM All three morning news shows saw week-to-week improvements in the A25-54 demographic, while CBS Mornings was the only broadcast morning to register gains in total viewers.
View Post Morning Shows | Ratings Week of Aug. 14 Morning Show Ratings: Today Breaks GMA’s 5-Week Winning Streak in Adults 25-54 By Mark Mwachiro on Aug. 22, 2023 - 1:56 PM GMA still came out on top in total viewers but was the only morning show to register week-to-week declines in either total viewers or Adults 25-54.
View Post Morning Shows | Ratings Week of Aug. 7 Morning Show Ratings: GMA Marks 5 Consecutive Weeks at No. 1 in Both Total Viewers and Adults 25-54 By Mark Mwachiro on Aug. 15, 2023 - 3:35 PM CBS Mornings also had something to celebrate as it was the only morning show to register week-to-week gains in the advertiser coveted demo of Adults 25-54.