4 lessons to achieve next-level retail forecasting
An accurate assessment of consumers’ future buying behavior when they shop online and in stores can help marketers navigate pressing challenges: stocking and supply chain issues, when to launch new products, when to suspend marketing activities and more. But how can you best forecast consumer shopping behavior?
A new report from Neustar, “4 Keys to Predicting Online and In-Store Demand Across Global Markets,” offers guidance on how to more accurately gauge consumer demand to inform your retail strategies moving forward and better prepare you for when the unexpected happens.
In the report you’ll learn:
The importance of refreshing predictive models often with recent data, ranging from consumer trends to new product launches.
Why it’s critical to test new operating scenarios to tweak demand drivers and adapt to change.
What to look for when prioritizing local data over global parameters.
Gain insights into what shoppers will do. Download the report today.
