With the rising importance of privacy, marketers need to be reliable, responsible data stewards that constantly earn consumer trust.
An accurate assessment of consumers’ future buying behavior when they shop online and in stores can help marketers navigate pressing challenges.
The Adweek Intelligence survey of more than 300 marketers conducted for the recent NexTech conference found out what the future holds for data-driven marketers.
Identity is not a cookie, a device ID or an email address. Applied effectively, identity provides a 360-degree view of the consumer no matter what device they’re using.
Are you putting your customer in the center of your strategy or is your brand still there?
It’s impossible to open any industry trade publication these days and not see a headline about data.
Most advertisers are using marketing measurement solutions that are not aligned with that view.
Marketing has an analytics challenge.
“We’re not growing enough.” For me, those were the four most important words from the now-landmark keynote presentation by P&G’s Chief Brand Officer Marc Pritchard at the IAB Annual Leadership [...]
Today's executives know they need to be collaborating more. This is especially true for the leaders of marketing and finance, traditionally the odd couple of the C-suite. The CFO wants cold, [...]