Spend Less Time Digging Through Data and More Time Taking Action
A strategy for speed, efficiency and accuracy
Too many marketers agree, they don’t have the data they need to optimize quickly. In fact, 74% report that they face challenges accessing data and insights. It doesn’t have to be this way.
Automating the process of turning data into actionable insights is the key to saving time and operating more efficiently. A new report from Salesforce, “Marketing Intelligence Playbook: Data Analytics, Optimization, and Alignment,” breaks down how marketing intelligence platforms help supercharge data analysis and optimization by helping turn data into insights.
Lessons include:
Monitoring performance: Learn how to create effective KPIs, goals and benchmarks to optimize your data-driven programs.
Visual storytelling: Find out best practices for using dashboards to communicate program and campaign results to stakeholders and team members.
Technology assistance: Discover how AI can reduce the time it takes to manage data, and how that helps you find efficiency.
Marketing moves at the speed of insight; don’t be left behind. Download the playbook now.
