Marketers Need to Get More From Their Tech Investments
Findings from the just-released "State of Marketing" report reveal what's the biggest focus for marketers right now.
Spend Less Time Digging Through Data and More Time Taking Action
Automating the process of turning data into actionable insights is the key to saving time and operating more efficiently.
Digital Transformation Has Come for the Ad Sales Business
Despite digital always-on ads surging in the last several years, no one has really come up with a universal platform to help manage ad placements on these emerging channels.
Quiz: Are You an ABM Leader or Learner?
Where do you sit on the ABM continuum? Take our latest quiz to find out if you're ahead of the pack or falling behind your competitors.
The Challenge, the Pivot and the Lesson: Your Guide to Customer Experience in the Next Normal
What’s one thing Covid-19 hasn’t changed? Consumers’ high expectations. Meeting them in today's digital-first world means innovating and moving with extreme agility and empathy.
Why a Unified View of Your Subscriber Will Reduce Churn
The streaming video war is moving at lightning speed. Long-standing SVOD services are pouring money into original content, and newcomers are vying for their share of the market.
What Makes Streaming Consumers Tick?
The surge in streaming service viewership—accelerated by Covid-19’s stay-at-home behavior—shows no sign of abating.
The 5 Biggest Trends Propelling Data-Driven Advertising
Through challenging times—and through good times—the difference between marketing campaigns that thrive and those that fail often comes down to one thing: data.
What It Takes to Get Consumers’ Attention in the New Media Environment
To succeed, brands need to know how to leverage AI to understand their audiences and monetize their attention in new ways. A new ebook from Salesforce—“The War for Attention: Bringing [...]
5 Obstacles Facing Marketers in the Age of the Customer
Welcome to the age of the customer, where people don’t just want, but expect, a one-to-one relationship with your brand. Great marketing has always been about putting the customer front-and-center, [...]