Adweek Elevate: AI

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About

March 6, 2018

The Boston Consulting Group, New York, NY

Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, advertising, media and technology sectors, featuring conversations with some of the industry’s most influential voices.

The first installment of the 2018 Elevate series will focus on ways in which artificial intelligence helps marketers deliver enhanced customer experiences.

The Elevate: AI summit will explore how brands employ next-gen data-powered personalization and machine learning to engage and retain consumers as well as increase revenue.

Join the conversation that will elevate the industry.
Topics to include:
  • How AI is transforming the customer experience
  • The future of voice-powered discovery and e-commerce
  • Using data to deliver individualized messaging and shopping experiences
  • Brands transforming their businesses to incorporate emerging technologies
Attendee Benefits:
  • Networking and knowledge-sharing opportunities with the industry’s leading minds
  • Insights and predictions for the future of AI
  • Actionable takeaways you can apply to your business strategies today
Featured Speakers:
  • Alicia Hatch, Chief Marketing Officer, Deloitte Digital
  • Tom Goodwin, Executive Vice President, Head of Innovation, Zenith Media
  • Sherif Mityas, Chief Information Officer and Chief Strategy Officer, TGI Fridays
  • Paritosh Malaviya, Engineering Vice President of Growth, Next Gen Retail and Ecommerce, Walmart Labs
  • Ben Lamm, Founder, CEO, Conversable
  • Kimberly Kadlec, Senior Vice President, Global Marketing, Visa
  • Chris Jacob, Director of Product Marketing, Salesforce Marketing Cloud
  • Vivian Rosenthal, Founder and CEO, Snaps
  • Steven Wolfe Pereira, Chief Marketing and Communications Officer, Quantcast
  • Vikram Somaya, Senior Vice President, Global Data Officer and Ad Plaforms, ESPN
Moderators:
  • Lauren Johnson, Senior Technology Editor, Adweek
  • Josh Sternberg, Technology Editor, Adweek

Past Attendees

Schedule

8:00a-9:00a
Breakfast
9:00a-9:25a
Opening Remarks and Keynote
9:30a-9:50am
Going Direct: How Brands Will Grow in the AI Era

  • Vikram Somaya, Senior Vice President, Global Data Officer and Ad Platforms, ESPN
  • Steven Wolfe Pereira, Chief Marketing and Communications Officer, Quantcast

Presented by Quantcast
9:50a-10:00a
Coffee Break
10:00a-10:30a
Let’s Get Personal: How Machine Learning Upended the Customer Experience
Mounds of data have enabled brands to retool their marketing strategies, giving consumers hyper-personalized messages and individualized shopping experiences. Hear from these cutting-edge marketers who are successfully meeting the demands of today’s fickle customers and are transforming their businesses.
10:35a-10:55a
How to Become the Most Personalized Brand in the World

  • Ugwechi Amadi, Principal, BCG

Presented by The Boston Consulting Group
11:00a-11:30a
Search for Tomorrow: The Future of Voice-Powered Discovery and Ecommerce
Brand marketers and technologists share how they’re building out future-forward search and ecommerce voice strategies. From refining skills and apps to securing talent, these leading AI influencers offer insights and best practices to ensure your brand will have its voice heard.
11:35a-11:55a
Partner Programming
12:00p-1:00p
Lunch

Sponsors

Venue

The Boston Consulting Group

10 Hudson Yards

44th Floor

New York, NY 10001

Contact

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See highlights from Elevate: Publishing