Whataburger Adds to its Big Swag Collection With New Duds From Magellan Outdoors

By Kyle O'Brien 

Many fast food joints have been churning out signature swag lately, with many going for Hawaiian shirts, slides and swimwear for the summer months. Those chains are mostly looking for quick hit PR pushes before the swag disappears.

Whataburger, however, seems to be in the swag game for the long haul, boasting its own online store, Whatastore, that sells everything from branded shirts and other apparel to golf balls, beach totes and even LED signs with the Texas chain’s big Flying W logo. It’s a testament to the San Antonio-based company’s rabid fanbase, which has a nearly cult-like following.

The latest line of swag comes from another Texas company, Academy Sports + Outdoors, which has launched a line of co-branded shirts and shorts under its Magellan Outdoors line, which are available for a limited time at Academy’s 106 locations across Texas and online at the Academy page and at Whatastore.


The apparel was made with outdoor enthusiasts in mind, and some of the unique designs pay tribute to Whataburger menu items, along with a strong fishing theme.

Whataburger partnered with Magellan Outdoors for a new line of apparel.

“We had fun working with Academy and their Magellan Outdoors brand to design Whataburger apparel we know our fans will be hooked on,” Rich Scheffler, Whataburger senior vice president and chief marketing officer, said in a statement. “We hope our family members and fans enjoy hitting the waterways sporting some of these brand-new items.”

The creative was handled by Magellan Outdoors and Whataburger’s advertising agency, McGarrah Jessee.

Whataburger’s big swag game even got the holiday treatment, as the brand got into the ugly sweater game for the 2020 season.