Jamie Richardson remembers the day, a little over a year ago, when one of his colleagues on the marketing team came to him with an idea. White Castle, the burger chain for which Richardson serves as vice president, is a small, family-owned brand. It lacks the mega marketing budget of a Burger King or a McDonald’s. Richardson’s always looking for clever but cost-effective ways to get the brand name out there, and so he listened.
Laugh If You Want, but Ugly Sweaters Are 2020's Coolest Holiday Marketing Idea
Some brands can really spin quite a yarn
