-When eating something new, many people try to assuage fears of the unknown by saying it “tastes like chicken.” A new campaign for chicken producer Perdue by the VIA Agency wonders why people just don’t eat good chicken.
“Hungry for Better Chicken” plays up the attributes of the company’s efforts to make its chicken taste so good you won’t want to eat a substitute, including better feed, free range and organic birds.
-To kick off our Profiles in Black Creativity series, Adweek takes a closer look at Dagger’s Carmelle Kendall’s vision.
-Busch Light, Sam Adams and Monday.com lead the first wave of regional Super Bowl ads Adweek is highlighting.
-In other Super Bowl news, spots have been released from Flamin’ Hot with Megan Thee Stallion and Charlie Puth, Telemundo and Wallbox.
-The industry is responding to the World Federation of Advertisers’ Diversity and Inclusion Census results.
-Male-centered skin care brand Lumin is mansplaining how to care for skin in its first national campaign.
-Grey London president and CCO Laura Jordan Bambach writes about how creative agencies must avoid boredom.