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Mansplaining, by definition, is patronizing and obnoxious because it assumes the listener—usually a woman—knows far less about the subject at hand than the lecturer, who’s always a man.
But what if the annoying practice gets flipped on its ear? The person doing the talking is still a man who breaks down a simple notion from multiple angles and repeats how-to tips over and over. But he’s targeting an audience of…other men.
Technically, it still qualifies as mansplaining, minus the inherent condescension, according to the first national campaign from male-centered skin care brand Lumin.