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Atlanta-based associate creative director Carmelle Kendall has handled her fair share of major brand accounts, but nothing quite amounted to the sheer magnitude of a total brand refresh like the one she managed for Southeastern burger chain Krystal, which had largely relied on its same recognizable iconography since it opened in the 1930s.
“It was such an exciting moment to lead the team through a design refresh of this scale,” she tells Adweek. “I am truly obsessed with the output, and so thankful that Krystal trusted me and the team to bring the vision to life.”