Profiles in Black Creativity: Carmelle Kendall Creates With Personality and Purpose

Dagger's associate creative director uses her artful eye for good

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Atlanta-based associate creative director Carmelle Kendall has handled her fair share of major brand accounts, but nothing quite amounted to the sheer magnitude of a total brand refresh like the one she managed for Southeastern burger chain Krystal, which had largely relied on its same recognizable iconography since it opened in the 1930s.

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