-For the holidays, Cox Communications wanted to support those who continue to remain separated from loved ones for various reasons. Cox decided to embrace immigrants who are unable to visit their loved ones with “The Hug Project.”
Cox and agency FCB partnered with technology company CuteCircuit to manufacture a “hug shirt” programmed to emulate a hug. Each hug is unique, giving those unable to visit family the opportunity to feel the touch of their loved one as if they were there with them. The initiative follows three families who are separated across the globe. The first short film spotlights Azamat Andashov, who immigrated to America in 2017 to escape racial prejudice in Russia. While Azamat has created a new life in Los Angeles, he hasn’t been able to see his mother back in St. Petersburg.
-Cannes Lions has announced a new category dedicated to b-to-b marketing.
-WPP has acquired British technology company Cloud Commerce Group.
-A&W is flipping the script on star-studded fast food, launching its own version of the celebrity meal—this time shining the spotlight on its real-world workforce.
-Visit Sweden is encouraging people to explore the destinations that inspired Ikea’s product range.
-Plant-based chicken brand Daring Foods’ new “Daring Moves” campaign kicks off with an 85-second video starring Olympic fencer Miles Chamley-Watson.
-In an effort to help students learn the foundations of financial literacy, rapper 21 Savage and his nonprofit Leading by Example Foundation collaborated with a financial technology company on a campaign.