FCB has hired Danilo Boer, formerly Ogilvy New York’s chief creative officer, as its new global creative partner. Boer will partner with FCB global chief creative officer Susan Credle to evolve FCB’s creative vision.
Boer will join FCB’s global creative council and will serve as a connector for the network’s global creative teams. He will also partner with FCB’s global leaders to build on and evolve the network’s creative offering.
“I have followed Danilo’s career for over a decade. His creative ambitions align with FCB’s perfectly—timely ideas that activate the business while also building brand equity over time. Our shared ambition is to prove that creativity is an economic multiplier,” said Credle in a statement. “Most importantly, Danilo is a creative who is generous with his talent. He cares about other people’s creative success as much as his own, maybe more.”
Most recently, Boer oversaw Ogilvy New York’s creative department of over 100 employees and helped win new clients including Absolut Vodka, Zippo and World of Hyatt. Prior to Ogilvy, Boer rose through the ranks at BBDO New York to executive creative director and led the creative teams of multiple global brands, including Bacardi, Macy’s and GE.
“FCB’s memorable and innovative work is shaping our industry and redefining how clients’ business problems are solved, and it’s a privilege to now be at the epicenter of the team’s journey,” said Boer in a statement.
Boer’s appointment is the latest in a series of recent leadership changes at FCB’s global team. In September, Vita Harris was elevated to global chief strategy officer and in May, Tina Allan was appointed as head of data science and connections. FCB was named Cannes Lions’ 2020/2021 Network of the Year and was chosen as Adweek’s 2020 Global Agency of the Year.