FCB Is Adweek’s Global Agency of the Year

‘Never finished’ philosophy was exactly what clients needed in 2020

(L. to r.) Carter Murray, global CEO; Dana Maiman, CEO and president, FCB Health; Susan Credle, global CCO; Vita Harris, chief strategy officer Photo illustration: Trent Joaquin

When Susan Credle arrived at FCB Global five years ago to become its creative chief, she implemented a philosophy that acknowledges—and even embraces—the volatility of a marketing world constantly searching for what’s next.

This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.