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-Want to hear a cheesy joke? Brazi Bites, a Latin-inspired, gluten-free food company, has hired Dave Ogleton, a cheesy dad joke influencer known on social as @fitdadceo, to encourage people to “Stay Cheesy” in the brand’s Hunt for the Big Cheese contest.
Through Sept. 10, Ogleton will encourage his followers on Instagram and TikTok to enter the Hunt for the Big Cheese contest by submitting their favorite dad joke. Users will head to the landing page to vote on their favorite punchline or submit their very own joke and be entered to win prizes including a stocked mini freezer. The campaign is by Chicago agency SRW.
-Wendy’s and VMLY&R enlisted former footballer Reggie Bush to hype the chain’s breakfast menu.
-Energy drink C4 Energy and its parent company Nutrabolt are urging consumers to get in touch with their inner strength with its sports star-studded “Ignite Your Fire” campaign.
–Tony Hawk gave a vial of his own blood so that water brand Liquid Death could mix it with paint and decorate 100 custom-created skateboards.
-Adweek’s latest podcast participants rank their favorite and least favorite celebrity McDonald’s “famous orders” meals.
-A new campaign from Canadian agency Cossette for World Wheelchair Rugby (WWR) aims to focus on how competitive its athletes are.
-Dunkin’ has apparently put its creative account in review, though incumbent BBDO is part of the pitch, according to AdAge.