Giant Spoon Names Its First Executive Creative Director

By Kyle O'Brien 

Giant Spoon has elevated Ian Grody from group creative director to executive creative director, the first time someone at the agency has held that title. In the new role, Grody will oversee creative work, including experiential and design, across the agency’s New York and Los Angeles offices.

Grody has been with Giant Spoon since 2018, first as creative director and most recently as group creative director, leading award-winning experiences for HBO such as Bleed #ForTheThrone and Westworld’s “Data is Destiny” dinner at CES 2020. He also was a Tribeca X Winner for “Pay Day” for Synchrony Bank and led the promotion of Netflix and Michelle Obama’s Waffles + Mochi.

“Since day one, Ian has brought his tireless ability to elevate creative across a wide range of formats and emerging platforms,” Jon Haber, co-founder, Giant Spoon, said in a statement. “His leadership and storytelling talents inspire all of us to create the best work the industry’s yet to see.”


Haber will continue to be the lead creative executive at the agency but will now hand over more responsibility to Grody, who oversees much of the work. Grody’s promotion is part of the agency’s anticipated continued growth of its creative department by approximately 30% by the end of 2021.

Prior to joining Giant Spoon, Grody spent five years at Code & Theory agency Kettle, where he led the company’s content production arm for brands like Apple, Netflix, L’Oréal and Oakley. He is also a screenwriter who has sold work to MTV, SyFy and CMT, and was an adjunct professor at The New School teaching television writing.

Giant Spoon recently promoted Christina DeGuardi to president and chief client officer, and Nikita Malhotra to CFO and chief operating officer to oversee business operations for the agency.