Sports Marketing

Reggie Bush Helps Wendy's Build on Its Breakfast Momentum

VMLY&R's new ads follow recent Reggie Miller spots and highlight the brand's top area of growth

Football star Reggie Bush stands outside a Wendy's looking through the window
Football's Reggie Bush follows basketball star Reggie Miller's lead as a Wendy's squatter.VMLY&R for Wendy's
By T.L. Stanley

August 24, 2021

Wendy’s has recruited another former pro athlete named Reggie—this time, retired running back and current TV commentator Reggie Bush—to hype its breakfast menu.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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