Reggie Bush Helps Wendy's Build on Its Breakfast Momentum

VMLY&R's new ads follow recent Reggie Miller spots and highlight the brand's top area of growth

Wendy’s has recruited another former pro athlete named Reggie—this time, retired running back and current TV commentator Reggie Bush—to hype its breakfast menu.

The new spots, from agency VMLY&R, are themed for college football and tailgating season, continuing the gag that has superstar athletes flipping the script on the traditional player-fan dynamic. Bush, for instance, embeds himself at a Wendy’s location and hounds employees for autographs.

VMLY&R for Wendy’s

The latest commercials come shortly after a Wendy’s spring marketing blitz around March Madness, with former Indiana Pacers three-point shooting legend Reggie Miller starring in cheeky spots that featured him moving into an Indianapolis store and refusing to leave.



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