Wendy’s has recruited another former pro athlete named Reggie—this time, retired running back and current TV commentator Reggie Bush—to hype its breakfast menu.
The new spots, from agency VMLY&R, are themed for college football and tailgating season, continuing the gag that has superstar athletes flipping the script on the traditional player-fan dynamic. Bush, for instance, embeds himself at a Wendy’s location and hounds employees for autographs.
The latest commercials come shortly after a Wendy’s spring marketing blitz around March Madness, with former Indiana Pacers three-point shooting legend Reggie Miller starring in cheeky spots that featured him moving into an Indianapolis store and refusing to leave.
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