-David&Goliath leans on ’80s nostalgia to promote California Lottery’s Pac-Man-themed scratch-off game with this “Get Your Quarters Ready” spot (video above).
–Uber consolidated its global media account at MediaCom, without a formal review process.
-A new Deutsch L.A. campaign for Real California Milk entitled “The Day Can Wait” encourages viewers to take a moment to stop and enjoy breakfast.
-Why DTC shapewear company Shapermint is planning to scale TV advertising in November.
-WPP Health practice is partnering with European Society for Person Centered Health Care.
-Hawaiian bakery products brand King’s Hawaiian appointed Boulder, Colo.-based Sterling-Rice Group as its first food-service AOR, tasking the agency with helping it expand onto more restaurant menus.
“We are extremely excited to extend our marketing efforts into the food-service universe with this partnership with such an accomplished team at SRG” King’s Hawaiian CMO Chad Donvito said in a statement.
“We see an opportunity to leverage the appeal of our brand within the influential food-service marketplace,” added vp, sales and trade marketing Raouf Moussa. “SRG has strong and proven food-service capabilities and a full array of marketing resources from media, sales support and advertising to help us grow our brand in this important marketing channel and beyond. While the channel is in recovery mode, we see King’s Hawaiian as a way for operators to differentiate their menus.”
-The Drum Network discusses mental health.