-BBDO Guerrero launched a “Font Books” campaign for the Reading Association of the Philippines using a series of original font faces in an attempt to get audiences to read the classics (video above). With every free download of the typefaces is an e-book and audiobook copy of the tome that inspired it.
–Diageo appointed PHD as its global media agency, following a review. Diageo spends around $350 million on media across all its brands globally, according to data consultancy COMvergence.
–Experiential agencies are pivoting in the wake of the coronavirus pandemic.
–Cannes Lions is officially delayed until October.
-Amobee and UM are working together on an initiative to buy digital ad space for coronavirus PSAs.
-Here’s what agencies are doing to boost morale during the coronavirus pandemic.
-The Entertainment Group’s Gemma Lowry discusses how to make the most out of virtual events.
–VMLY&R Melbourne added to its strategy department with a handful of new hires.