Amobee and Universal McCann are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus.
The companies have come together to serve public service announcements as publishers are being hit by rampant keyword blocking around the virus and other terms associated with it.
“The group of us are coming together to make PSAs available, and we’re are also working out the best ways to … par back some of the [brand safety] controls while still protecting advertisers, particularly in a highly unusual situation,” Joshua Lowcock, chief digital and global brand safety officer at UM told Adweek.
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