Amobee and UM Are Teaming Up to Fill Ad Space With Coronavirus PSAs

Companies want to direct readers to legitimate information and help publishers monetize their sites

A person's hand holding a smartphone that has an ad from the CDC
Ads sharing information from the CDC are already being served. Amobee

Amobee and Universal McCann are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus.

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@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.