-One might not think of the Rubik’s Cube as a piece of art, but a whole lot of those puzzle cubes can tell a beautiful story. In the latest step in Northwell Health’s ongoing Raise Health Movement, StrawberryFrog has created an emotive film directed by Ritesh Gupta. Tanya is a breast cancer survivor who was treated and healed at Northwell. The spot showcases Tanya’s before and after journey through real-life mosaics made of the cubes. The ad shows Northwell experts coming together to take apart a before mural of Tanya when she was going through treatment. The viewer then sees Tanya walk into the shot for the after mural reveal, reflecting on how far she has come on her cancer journey.
-Great creative ideas need champions, and agency executives talked with Adweek and weighed in on how to defend and promote those ideas.
-Ogilvy New York has a new chief creative officer, as Samira Ansari has moved from Deutsch NY to take the position held by Menno Kluin.
-Snap has rolled out a new GenAI selfie feature called Dreams.
-In the latest Everything is Better With Creators podcast, TikTok’s Jennifer Rivera-Vega delves into the secrets behind successful brand-creator partnerships.
-For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past, something its new leadership is also doing.
-This Labor Day, Red Wing Shoes is shining a spotlight on the contributions of trade workers in its new “Trades-Made” campaign. Though Red Wing Shoes has created comfortable, specialized shoes for trade workers since 1905, this initiative is not about footwear; it’s a movement dedicated to celebrating and supporting the skilled trade workers who build, create and shape our world. The brand will also be incorporating the “Trades-Made” badge into its logo.