-JewBelong founder Archie Gottesman knows how to create eye-catching advertising. For over 20 years, she was the talent behind the iconic, tongue-in-cheek Manhattan Mini Storage billboards. These days she is using her talents to rebrand one of the oldest religions in the world—Judaism. Inspired by a rabbi who noted that Judaism is a great product that is poorly marketed, Gottesman took on the challenge by founding JewBelong, an online resource and education platform for Jews and allies. Gottesman created bold, clever and cheeky bright pink and white billboards and digital ads that encourage Jews—especially those who are disengaged—to take pride in and return to their faith, as well as educate allies who are interested in learning more about the Jewish faith. Gottesman is also using the billboards to call out antisemitism.
-It’s time for the Adweek 50. Nominate your worthiest leaders who keep the operation running efficiently and profitably, and who put innovation and team culture at the fore.
–Stephanie Nerlich, a veteran Havas Creative leader, is assuming a new global president role at McCann Worldgroup’s McCann agency.
-The latest Adweek podcast finds the hosts joined by Funko vp of POP! Yourself & Retail Dave Beré to unveil the latest product for the pop culture lifestyle brand.
–Stephanie Bunnell, svp of marketing at Aki Technologies, writes about zero party data and the even better subzero party data.
-Procter & Gamble dropped a reference to forest degradation from its anti-deforestation policy in May this year, a move that green investors and environmental groups have denounced.
-Total by Verizon, a new prepaid wireless brand, went all in for its customers by making their morning commute a little easier across New York City. The Total by Verizon teams popped up throughout New York City to hand out 15,000 prepaid transit cards to commuters at random, in an effort to help reduce the financial burden of inflation for value-conscious consumers. For additional impact, NYC portrait artist and social media star Devon Rodriguez joined Total by Verizon to create a few one-of-a-kind portraits for lucky commuters near Bryant Park.
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