-Volkswagen in Brazil has used AI for good, helping reunite a celebrated late singer with her daughter. The campaign by AlmapBBDO used AI to bring Elis Regina, one of the top Brazilian singers of all time, with her daughter Maria Rita, a current singer with eight Grammys to her name. The reuniting comes four decades after Elis’s untimely death, when Rita was just four years old. The video, which juxtaposes video of old VW footage of Regina in a classic Beetle with video of Rita behind the wheel of the electric version of the Kombi. The video has already become a Twitter trending topic, and posts reached over 50 million organic views.
-Mattel is building on Barbie momentum by advertising for a new job opening, seeking a professional UNO player.
-Nickelodeon is offering a Super Bowl alternate telecast, no doubt coming with a healthy dose of slime.
–Cindy Crawford has remade part of her famous 1992 Pepsi Super Bowl ad for a spicy music video for the raunchy “Margarita Song.”
-GenAI will force a new business model for agencies, writes Aaron Kwittken, founder and CEO of PRophet.
-Not many brands publicly announce their shortlists for AOR. But, according to Benzinga, the Habit Burger Grill, the California-based restaurant company known for its charburgers, has shortlisted four agencies to serve as its new lead creative partner. Arcana Academy, Barrett Hofherr, BBDO San Francisco and David&Goliath are the finalists. The new agency will be selected in early September 2023.
-Every year, approximately three times more Canadians die from skin cancer than they do from drowning, which means the most dangerous part of going to the beach is the sun. To raise awareness about sun damage, Melanoma Canada launched its BurnWatch campaign in collaboration with McCann Toronto, placing lifeguard towers in the water to watch over those sunbathing on the beach. The logo, which resembles the red Baywatch font, finds lifeguards calling out those who need more sunscreen.