-A gut bomb of a breakfast or lunch can ruin the rest of your day. That’s the concept behind the latest campaign for Smoothie King from Barkley since the agency was named its AOR. “Gut Bomb” promotes the new Smoothie Bowls by showing how gut bomb food like greasy cheeseburgers can destroy your day, with the gut bomb being quite literal for one unlucky bench luncher.
-Signet Jewelers awarded its U.S. media business to Publicis Media following a brand-led review that kicked off in January.
-FCB, Ogilvy, Corona and We Believers all won big at The Clio Awards last night, with Ogilvy being named Network of the Year and FCB NY named Agency of the Year.
–Daniel Cherry III, svp and general manager at Adidas, joins the latest “The Speed of Culture” podcast in collaboration with Adweek and shared his insights on building brand success.
-In this episode of “Young Influentials,” Adweek sat down with vp of strategic partnerships Nadia Tseng of Open World to talk about making the switch to the gaming industry from sports and other topics.
-Britain’s ad sector is set for a slowdown and stagnation, according to the latest industry report.
-Liquid Death tapped Travis Barker for a new campaign based on “Enema of the State.”
-New York Festivals Advertising Awards has announced its 2023 NYC Executive Jury, made up of a diverse range of creative talent from top creative agencies. Bianca Guimaraes, partner and executive creative director at Mischief will be at the helm as NYC executive jury president. Other prominent names include Laura Maness, global CEO, Grey Group; Rob Lambrechts, CCO, Pereira & O’Dell; Jason Xenopoulos, global CCO, WPP on Ford, and CCO, VMLY&R, North America; and Camilo La Cruz, chief innovation officer, sparks & honey, among others. See the whole list here.