Independent Atlanta-based agency 22Squared has hired veteran creative Toygar Bazarkaya as chief creative officer. Bazarkaya will be responsible for elevating 22Squared’s creative product and continuing to build on the agency’s success.
“Bringing in a chief creative officer that can galvanize the teams and push us forward has been a priority for us this year,” said 22Squared chief executive officer Erica Hoholick in a statement. “Toygar brings a proven history of creative excellence and an agile approach that will elevate our team and grow our business.”
Bazarkaya joins 22Squared from Optimist where he was global chief creative officer starting in 2019. Prior to that he was chief creative officer at We Are Unlimited, dealing with the McDonald’s business.
His industry experience spans multiple agencies including BBDO, DDB, Mullen, Havas and Jung von Matt amongst others. He has worked in virtually every category with major brands, including Mercedes-Benz, Visa, P&G, Dos Equis, Wrigley, Campbell Soup, HP, Nike and Amazon. Bazarkaya’s work has won awards at every major show including the One Show, Clios, D&AD and Cannes, where he’s received over 30 Lions.
“22Squared brings the high-touch service only an independent agency can offer at the scale of a network agency. It really is the best of both worlds,” said Bazarkaya in a statement. “The agency is special—it has great fundamentals, is 100% employee owned and has put together an amazing team. I am excited to join 22Squared, create some great work to grow our clients business and have fun while we’re at it.”
22Squared was the agency behind the repositioning of Baskin Robbins last year, as well as work like “Invisible Hate” for the NAACP which was given an Adweek Brand Storytelling Award in 2021. Other clients include AdventHealth, Amazon Studios, Paramount and Publix.
The agency has fully embraced remote work and has continuously attracted top executives and over 15 new clients in the last two years.
“There is no way an agency thrives for over 100 years without having a vision for the future. I can’t wait to continue this tradition and take the agency to new heights,” added Bazarkaya.