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22Squared wants to prove that “empathetic marketing” doesn’t have to be an oxymoron. The independent agency, which champions social justice initiatives and advises clients on purpose-driven campaigns, is now led by a woman for the first time in its 100-year history.
“As the new CEO, it’s so nice to be able to chart our vision for the future,” said Erica Hoholick, who has worked at the agency for two years and previously served as president and chief operating officer. Hoholick
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